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Aveda - Professional Hair Care Products & Salons.


Aveda was founded by Horst Rechelbacher in 1978.

Aveda Corporation is an American cosmetics company founded by Horst Rachelbacher and now owned by Estée Lauder Companies, headquartered in Minneapolis, Minnesota.

Aveda manufactures skin and body care products, cosmetics, perfumes (internally called "pure smoke"), hair dyes and hair care products, and teaches cosmetology, massage and etiology students at the Aveda Institutes in Minneapolis, New York. , Dez. Moines, Washington, DC, Maryland, Vancouver, Calgary, Orlando, Denver, Toronto and many other cities.

In 1970, during a trip to India, Horst became acquainted with the science of Ayurveda (Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision of his company was born. Horst formulated the first product, clove shampoo, in his kitchen sink with the help of Ayurvedic doctors - Vinod and Kusum Upadhyai.

Today, Aveda is part of Estée Lauder Companies Inc. based in New York. Reschelbacher sold Aveda to Estée Lauder Companies, Inc. in 1997 for $ 300 million, although Aveda continues to operate as a semi-autonomous organization. After selling Estee Lauder Companies Inc., Horst also sold the salon chain to his successor, David Wagner. The salons, officially known as Horst and Friends, were renamed Juut Salonspa.

In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Museum of Design.

Aveda was one of the first beauty companies to approve a set of principles designed to promote greater environmental responsibility in business, known as the Ceres Principles (originally called the Valdez Principles). According to the company's website, "Aveda" in Sanskrit means "all knowledge". "Aveda", phonetically written as "देद", translates as "non-Vedic" (or म्लेच्छ).