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Boden - well made, individual clothing for men, women, and children


Boden is a British clothing retailer that sells mostly the Internet, mail order and catalog. The company sells in several countries with websites for the UK, US, Germany and Australia. Boden is valued at £ 300 million.

The company was founded in 1991 by Johnny Boden, originally produced from eight menswear. Women's clothing was released in 1992. Mini Boden children's clothing was introduced in 1996 by Kate Barton, who then became the chief designer. The UK website was launched in April 1999. In 2002, the company expanded to America, and the website now accounts for a third of total sales, which in 2012 amounted to $ 150 million.
Boden's first store opened in 2004 on Hanger Lane, London. In 2007, the brand launched a range for babies, as well as launched a German website. In the summer of 2010, the teenage range "Johnny B" was created, the size of which was 16 years. In the summer of 2011, a range for pregnant women was released, as well as a miniature range of Boden women's clothing. Later, limited editions of online sections were presented, including the Mini Boden "Evening Dress" range with dresses and wedding accessories. In 2014, the company launched an Australian website.
In 2015, Boden (which at the time had one retail store in Park Royal, London) announced plans to open a number of physical stores.

The company develops bright clothes with patterns, as well as everyday things. His collections consist of a range of Boden for men and women, Johnnie B for older children and adolescents 9-16, Mini Boden for girls and boys aged 1-12-12, Baby Boden for newborns to three-year-olds and maternity range; new collections are launched every spring and autumn, and subsequent lines are added in summer and winter.