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Dorothy Perkins - the latest high street fashion online.

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Dorothy Perkins is a UK-based multinational women's fashion brand. Once a chain of stores, it sold both its own range of clothing and branded fashion items until February 2021, when it became part of Boohoo.com, acquired after the collapse of the Philip Green Arcadia Group.

Founded in 1909 under the name HP Newman, the company changed its trade name to Dorothy Perkins in 1919. In the 1960s, Dorothy Perkins was controlled by a family of farmers who had previously owned Winster hosiery. Branch staff could expect regular visits from Alan Farmer, whose photo was printed in a booklet distributed to new employees. Best known for his collections of underwear, tights and sleepwear, his other clothing has struggled to compete with the more fashionable Lewis Separat, now owned by River Island Clothing Company Ltd and Peter Robinson.

In the late 1960s, Dorothy Perkins co-financed Bibi's expansion into a large boutique on Kensington High Street. From 1970 to 1973, he owned 70% of the business, allowing Biba to move from women's clothing to accessories, cosmetics, men's clothing, children's clothing and household goods.

Burton, later known as Arcadia, acquired Dorothy Perkins in 1979.


In 1994, Dorothy Perkins recruited celebrity Helena Christensen as the face of the brand. Jasmine Le Bon later joined Christensen as the face of Dorothy Perkins. In 2012, Chloe, Kurtney and Kim Kardashian launched the Kardashian Kollection along with the fashion chain.

In February 2021, Boohoo.com announced that it was buying the Dorothy Perkins brand from Arcadia (along with the Wallis and Burton brands). Boohoo has announced that each brand is expected to restart on its web platform by May 2021.

https://www.dorothyperkins.com/